The history and significant evolution of fashion photography


Photography is a hobby that turns into a passion and eventually a profession. If you are an aspiring photographer, then you obviously know about the different genres of photography. However, if you want to stick to the glamour world, fashion photography is the ideal option for you.

“The fashion photography has its own style and it only evolves along with the fashion trend”- states Elizabeth Lavin, a renowned fashion photographer in Dallas. The fashion photography is categorized as ephemeral because; it changes according to the fashion trend. The evolution of fashion photography is quite interesting and inspiring. The history of fashion photography is itself considered as an inspiring era to grow confidence in abilities on the wider world. If you want to dig into the history of fashion photography more deeply, the evolution of fashion photography dates way back in the 1850s. The first fashion magazines Harper’s Bazaar and Vogue both were founded in the late 1800s. Eventually, the founders of these magazines started featuring models and actresses to be used in fashion editorials.

fashion photographer dallas


During that time fashion photography was just used as an advertising tool, it has become widely popular and accessible to the wider audience in the 20th century. The importance of fashion photography and fashion editorials also grew in the early 20th century by collaborating with fashion entrepreneurs. As a result, fashion stores have increased the accessibility of the clothing and accessories of the latest fashion trend. And with the help of fashion photography, the awareness of fashion has been delivered to the wider audience. The fashion photography has been used to highlight the latest fashion trend and to embrace a wide range of aspects and diverse fields of the fashion and style.

Today, fashion photography has become so popular that this single genre itself has been categorized into other branches of- editorial, high fashion, catalog, and street style fashion photography.
Editorial fashion photography- Editorial photography is for the purpose of publication in magazines, newspaper, art exhibition etc.  The main purpose of editorial fashion photography is to highlight the clothing and accessories in the image.

High fashion photography- For high fashion, the photography focuses on the brand of an outfit or product. For high fashion photography, renowned celebs and models are featured to promote a brand of a product or clothing.

Catalog fashion photography- Catalog fashion photography is nothing but promoting products. The ideal location for this photography is either studios or other exotic location.
Street fashion photography- This is quite similar to editorial fashion photography. The only difference is for editorial photography models and celebs are featured, while for street photography it’s about capturing the essence of what is in the trend among common people. In simple, the main purpose of street fashion photography is to depict how people, in general, perceive style and the fashion statement among them.

Since fashion photography is related to the latest trend of fashion, the photographer should acquire a distinctive style and possess ample knowledge of the field of fashion in order to create the masterpiece. Fashion and photography is a life journey on high road where climbing is progress. Most importantly, becoming a fashion photographer means you have the opportunity of working for famous fashion editorials like Vogue, Harper’s Bazaar, Vanity Fair, Marie Claire, Elle and many more and also for gorgeous celebs.

Location: Dallas, TX, USA

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